Empower Your Community Today

I’m Jesse Rosas, and I’m running to represent Council District 1.

For over 45 years, I’ve lived and worked in Northeast Los Angeles. My wife and I have made our home on Marmion Way in Highland Park, where we raised our three children — a son with a master’s degree in sociology, a daughter who is a dedicated social worker, and another daughter who is a working mom raising four wonderful kids.

I came to Los Angeles from Mexico City when I was 19. I learned English at Belmont High School, studied accounting at L.A. City College, and built my own business from the ground up. I owned and operated an auto parts store for nearly two decades, first in Downtown L.A. and then in Highland Park. Like many small business owners, I was eventually priced out — but I didn’t stop working. Today, I help families as a tax preparer, notary public, and executive assistant to a mortgage lender.

I’m running for City Council because I believe our community deserves real leadership — leadership that listens, solves problems, and respects both progressive values and public safety.

Here’s what I’ll fight for:

• Monthly town halls and online polls to make sure your voice is heard.
• Volunteer-led neighborhood clean-ups to keep our streets beautiful and build pride in our communities.
• Monthly safety summits and stronger neighborhood watch programs.
• Expanded youth programs in sports, music, and the arts.
• Thoughtful, balanced investment in community-based policing and public safety.

I’ve been involved in dozens of civic efforts — from supporting local museums and parks, to leading toy drives and running in community 5Ks. I’ve worked alongside neighborhood councils, business associations, and faith groups to make our district stronger and more united.

I’m not a career politician — I’m your neighbor. And I’m ready to serve.